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Quality Function Deployment (QFD) provides a system thathelps to identify the required improvements in the products,services or processes of a company. These improvements would helpto increase the level of customer satisfaction for the company.
The wants of customers refer to the characteristics of a productand service that fulfills his/her need. It varies with customer tocustomer and may include the following:
• Good quality of products and services.
• Value for the money that they spend on purchasing the productsof a company.
• Reliability and consistency of the products or services.
• After sales services required for the installation ormaintenance of a product.
• Economical price for the products or services offered by thecompany.
• Easy accessibility of the products and services.